From Pete Lillo, aka "Pete The Printer"
NEW: Here’s what only ten very fortunate
‘participants’ now know about copywriting that no one else was
privy to – until now...
“In one never-to-repeat, closed door session you
missed– at a fee of $12,400.00 per participant – Dan Kennedy
revealed his Most Advanced copywriting techniques and
“workshopped” the participants’ examples...”
 Dear Friend:
These participants included very savvy and
successful direct marketers and top professional copywriters.
Like the multi-millionaire CEO of a major catalog company. Like a
much sought after freelancer, commanding top copywriting fees.
They came for 3 days to "work with the Master" on the most
advanced and powerful ways to sell with the printed word. This
intense, in-depth workshop revealed hidden opportunities in all
their best work to get even better results. These “players” got
deep insight into the psychology and strategy of
hyper-effective copy worth millions – much of it
never before discussed outside this room.
Unsanitized. Unscrubbed. Scary for beginners or faint-of heart.
Appropriate only for very serious marketers willing to take a
‘pull no punches’ approach to getting every dime out of their
customers’ pockets with money-grabbing copy.
If you think you might be ready for such
advanced weaponry….if you’ve ever thirsted to write sales copy
like a 20 or 30 year veteran, like one of the top performers who
turn their words into millions….this was the place to quench that
thirst. Fortunately, the entire workshop was recorded and the
mountain of participants’ examples collected... every note and
hand-out preserved... and, with everybody’s generous permission,
it has been edited and assembled into a ‘workshop
experience that comes to you’. But before I go further in
describing it, let me tell you what it is NOT:
This is NOT an old seminar or set of recordings,
re-packaged. (It was recorded ‘live’ very
recently.)
This is NOT a widely promoted or available product. You have
NOT seen it anywhere else. It is NOT available from any
other source.
This is NOT a re-hash of what Dan has taught
before or elsewhere about writing money-grabbing sales copy. His
presentations during this Workshop were prepared from scratch,
exclusively for this elite group. It is a ‘mastery level’
collection of insights, strategies and examples.
It is NOT for anybody who does not place a very high
value on every technique and tactic to use in selling via online
and offline media. If you are content with 'basics',
there are a number of other resources less costly than this –
all the way down to Dan's 'primer' book, The Ultimate Sales
Letter, which has become a respected ‘bible’ in its genre, in
bookstores continuously since 1991. (This Workshop-that-comes-to
you is only for somebody determined to pry out of Dan’s brain
his most prized, powerful and advanced know-how.)
So, here's the story: at Dan's invitation, about a year ago,
ten qualified marketers flew into Cleveland and each invested
$12,400.00 to be locked up with Dan for 3 days and do nothing
but work on the ability to craft the most powerful ads, sales
letters, web sites, etc. One copywriter flew all the way from
England to attend. Inside this unique, one-time-only,
closed door session, Dan presented the psychological techniques
and copywriting strategies (and shortcuts) he personally
uses..... writing copy for clients who now pay upwards from
$50,000.00 to $100,000.00 to as much as $1-million (plus
royalties) per project, with over 85% repeating! Most
importantly, he "demonstrated" the techniques with
actual examples, specific recommendations of the participants'
samples, and improvements created on the spot. This is a long,
long, long way from an ordinary seminar or home study course –
different, really, than anything you may have heard or read from
Dan before.
To be fair, this was a largely UNSCRIPTED
WORKSHOP – not a pre-written presentation – so this is
not organized as a step-by-step, color inside the lines sort of
thing. You are in the room with the original participants as they
pick Dan's brain, mine his 30 years experience, and get
spontaneous disclosures. You'll listen to these CD's a number of
times, uncovering new gems every time – and you'll want to listen
carefully for these...
- How to survive the first 90
seconds.... open your sales letters so they are
certain to be read.
- How to create, craft and tell a powerful
Story that connects with your prospect and sells your
product, service or proposition far more successfully than
ordinary, straightforward ad copy.
- The steps you must take BEFORE your fingers ever touch the
keyboard when writing copy....to wind up with successful
persuasion. Here's a true inside look at the INTENSE
PREPARATION that every top copy pro worth his salt
engages in, before writing a word. (Amateurs who basically
cut 'n paste swiped copy skip all this, do not understand it,
and settle for minor-league results because of it.)
- How to speed up your output by effectively
re-cycling 'old chestnuts' from your own work or others' – going
back 100 years....and why polishing up the old is often
more successful than new invention.
- Mistakes commonly made with 'guarantee
language' – fix these, and make just about any ad or
sales letter more powerful.
- Specific, secret strategies for selling high-priced,
big ticket items via copy – sales most people think can
only be 'closed' with tele-sharks and salespeople.
- Words, phrases, presentation strategies, comparisons....to
make 'price' a non-issue and get a prospect to
buy at prices he would ordinarily refuse!
- Simple 3-STEP METHOD for crafting irresistible
offers – a copywriter's "dream" shortcut!
- How to write copy about your prospects' primary,
stated and secret emotional buying motives – NOT about your
product or service. This is what separates the amateur
marketer, the rank and file and journeyman copywriter from the
big league pros....when you make this simple yet radical change
in your entire approach to copywriting, you instantly leap to the
top of the income ladder!
- Creating Instant Trust --- from thousands of
miles away --- is no easy trick, yet it is essential for maximum
response. It is NOT as simple as packing a piece with
testimonials. There is a SCIENCE to creating trust through copy,
fully explored here.
- COSMETICS – every trick Dan uses with graphic
elements to support and enhance copy!
- "BEAT THE CONTROL" – pro copywriters often
take 'beat the control assignments', writing a version to test
against the client's proven winner. Dan has personally taken
sixteen such assignments in his career and won fifteen of them.
FOR THE FIRST TIME EVER, in this Workshop, he
shows the participants what he would do to beat their
controls.....thus showing you ALL these insider secrets you can
use to boost sales and profits from every ad, mailing piece or
web site you now use!
- URGENCY – there are 'routine' ways of
creating urgency, then there are EXTREME
ways.....how to create believable takeaway, shortages and
scarcity, deadline pressures, etc. so your reader immediately
acts...THIS is "where the rubber meets the road" and otherwise
effective copy peters out and loses its power!
- Why, when and how to use a 'multiple call to
action' – to boost response vs. single call to action
by as much as 3,000%!
- MISTAKES – in actual examples, Dan reveals shocking
mistakes that literally stop prospects in their tracks
like a deer in headlights, that de-rail the entire sale into an
Amtrack crash!
- A mistake rookies make when adding photos to copy....
- FIVE FACTORS to use in choosing the
photograph(s) that can make or break your ad, letter, brochure
or web site
- How to write copy FASTER – a lot
faster. How to get out of the starting gate
fast....banish 'writer's block' forever....slash research
time....when and how to "swipe" legally, ethically and
effectively like a seasoned vet....shortcuts, shortcuts,
shortcuts!
- How to safeguard the value in a list – so
you can "go back to the well" frequently, constantly,
profitably, year after year.
- "Little lessons" about copy from – Walt Disney, Victoria's
Secret, Guthy-Renker (the infomercial giant), Sen. John and
Thersa Kerry (the REAL reason he lost), the participants in the
closed door workshop...
- Copy specifics for --- info-marketers and
publishers, seminar marketers, health, financial....newspaper
ads, magazine ads, sales letters, web sites, even platform
selling presentations and video presentations.
And this is but a brief sampling of everything waiting your
discovery in this Workshop-that-comes-to-you. After "attending"
at your convenience several times, you will know more true
insider secrets about copywriting (and selling!) than you can now
imagine!
As to the fee, what can just one world-class piece of
copy be worth to you? Dan and his clients and serious
students all own ads, letters, web sites generating millions of
dollars a year.... some pumping out cash year after year with no
changes, like oil wells. Sales copy that works is a tangible
asset. It can even be sold or licensed – in 2007, Dan received
nearly $500,000.00 in license fees for certain ads and letters
used by multiple clients and client groups. A business lives or
dies by its copy. And, obviously, one great ad or sales letter
can make you rich. If you put, say, $10,000.00 into a high-yield
stock, bond, CD, real estate, etc. it might give you back as much
as $1,000.00 a year. If you put $10,000.00 into mastery of
copywriting for yourself and creating a great sales copy asset of
your own, it might give you $100,000.00 a year.
If you hire Dan – if you can – to write copy for you,
it starts with a $16,800.00 consulting day, followed by upwards
from $50,000.00 to $100,000.00 in fees plus royalties. That
tells you the value of all this. And of the 'trade secrets'
behind it.
What can heightened copywriting ability be worth to
you? When Dan Kennedy decides to buy a second home, a
time-share, a pricey vacation, another racehorse, he simply pens
another sales letter or ad and lets it pay the tab. There simply
is no more useful and valuable skill-set than this, so investing
in it at a "Master's Level" makes more sense than investing in
anything....and being cheap about it makes no sense at all!
IMAGINE being able to pay for your life's desires.....houses,
cars, boats, trips, independence, security, retirement....not
with cash but with copywriting!!!! Why shouldn't you?
So...here and now*, you have the opportunity to get your hands
on Dan's most advanced strategies....his revealing answers to
probing questions, with nothing held back...his highest level
teaching on these subjects...his personal strategies PLUS the
actual ads, sales letters and web sites that Dan critiqued during
this Workshop – including a mountain of samples from very
successful direct marketers. WHAT SHOULD YOU EXPECT TO
PAY FOR ALL THIS?
*The offer I'm about to make is LIMITED. Mr. Kennedy
has permitted only a set number of these at-home editions of
this Workshop to be sold at the deeply, deeply discounted fee –
the minute that number is hit, the fee must double, so we
reserve the right to refuse your order or change this offer
without notice. And this package is NOT available anywhere else,
at ANY price.
Remember, it cost $12,400.00 to be in the Workshop – plus air
travel and hotel. Certainly a 50% discount for the 'at home
version' would be more than generous: a fee of just $6,200.00.
And any sane person would leap at a 75% discount, reducing the
fee to just $3,100.00.
Incredibly, we are authorized to provide this
Workshop-that-comes-to-you, in its entirety --- 9 audio CD's,
over 300 pages of notes, samples, and reference materials drawn
from a 3-day intense, one-time-only training entirely conducted
by Dan (no other speakers)....for just $995.00.
Dan and I have had a very long relationship, dating back to
1974. It is that relationship that makes it possible for me to
offer you this exclusive opportunity at this, frankly,
ridiculously low price. At his current fees, it costs $2,800.00
to pick his brain for an hour. $995.00 buys you just 21 minutes.
I'm delivering three days of brain-draining, about Dan's most
advanced sales-copy secrets for just $995.00. I have that
opportunity for a limited time, so you need to act
immediately!
|
Order Now!!
To Get This Breakthrough
Sales Letter Workshop Training!
Order Now: Yes, Pete, I really want to get my hands on
Dan Kennedy’s $12,400 Sales Letter Workshop! And I’ve
got my money in hand and can pay the full $995 fee right now.
Click here to order now
|
On Top Of A Ridiculously Low Price, You Don't Risk One Red Cent
To Discover Dan's Most Advanced Money-Grabbing Copy Secrets!
I'm so positive this workshop where Dan reveals 30 years of
copywriting experience in a 72 hour weekend, will transform your
skills and unlock success's door for you, I'm willing to put my
butt, and my pocket book on the line.
And I'm willing to do it MORE than just one way. I want to
ensure your getting only "world-class" copywriting information
here. And I want to ensure you're completely satisfied with your
purchase. So much so, that I'll personally guarantee your
purchase 3 ways. Here's what I mean…
 |
 |
|
 |
 |
 |
 Guarantee
#1… if at any time, during the next SIX MONTHS, for any
reason whatsoever, you don't think this is the best copywriting
information on the market… then you can just send back the sales
letter workshop, and I'll completely refund your money!
Guarantee #2… if at any time during the next SIX MONTHS,
for any reason whatsoever, you decide you no longer want to learn
the world-class copywriting secrets Dan Kennedy reveals in this
sales letter workshop… then you can just send back the sales letter
workshop, and I'll completely refund your money!
Guarantee #3… if at any time, during the next SIX MONTHS,
for any reason whatsoever, you discover a more valuable way to
learn the art and science of world-class ad writing, and think
Dan Kennedy's way of teaching people how to write cash-sucking
copy is a complete failure and waste of your time and money… then
you can just send back the sales letter workshop, and I'll completely
refund your money!
President
Kennedy-Lillo Associates |  |
|
 |
 |
 |
 |
 |
|
 |
 |
BUT WAIT! – There's Even More!....
| Extra Bonus Section
Shawn Casey, Millionaire Internet
Marketer—Reveals The Insider Tips, Tricks and Tactics He's
Maximized To Sell Millions Of Dollars In Products And Services
Using The Internet! Because Shawn
was attending this workshop Dan gently nudged him—millionaire
internet marketer—to reveal some of his insider secrets to making
HUGE money on the internet! He reveals things like…
- One HUGE
mistake most internet marketers make that's confusing your
prospect—and confused prospects NEVER buy!
- How to
format your website for maximum sales!
- How to
transfer old-school newspaper advertising tricks to your
website…
- How to format pictures on your website
for maximum results!
- One trick Amazon.com can teach
you about formatting your graphics on your site…
-
How to capture leads on your site (simple little sneaky
trick!)
- Why some internet marketers don't have a
clue about running a "real" business… and how you can use this to
leave your competition in the dust!
- How to mail to
your list when you have a multiple product site! This is a huge
profit center if you know this one little known fact!
- What color fonts you should use for maximum sales
online…
- How to get website visitors to fork over
their name and email address with little effort on your
part!
- How to get your prospect to give you their
physical mailing address—the most profitable address there
is!
- How to track your ads, sales and leads with a
simple service most people are totally clueless about…
- How to uncover the most profitable JV partners for your
niche…
- How to keep high-end affiliates married to
you, your product or service, for as long as you want!
- Uncover the most profitable marketing secret of the
ages!
- How to manage your time so you profit the
most from every hour of the day!
- One very new and
extremely profitable online secret for businesses selling to the
local market!
- And much, MUCH more!
PLUS… Lorrie
Morgan-Ferrero's Private Notes! At the
workshop, Dan decided to hold a note-taking contest, to make sure
the attendees were fully engaged. (I’m not at liberty to
reveal the prize, but suffice it to say that the attendees were
all scribbling like crazy!) Kennedy student and workshop attendee
Lorrie Morgan-Ferrero, known by many as the Red-Hot copywriter,
took nearly a notebook full of notes… and she’s typed
them up into a massive report that walks you through all the
details of what Dan revealed this weekend. It's always
valuable to view information from another's perspective...
especially a professional who uses copywriting on a daily basis
to "bring home the bacon.” Tapping into
Lorrie's mind, and seeing how she interacts with the information
is priceless. The best part is the fact the Lorrie has
already done all the work for you. You can listen to the program,
crack open Lorrie's notes, and cut right to the chase in no time
flat! (Lorrie’s notes are not available anywhere else
except this special offer.) |
How Much Easier Can It Be For You To Write World-Class,
Super-Powerful, SuperProfitable Copy?
From this $12,400.00 Workshop (you are acquiring – incredibly
– for just $995.00), you will gain speed-shortcuts, strategies,
master’s tricks, examples, samples as well as deep understanding
of the psychology of copy....that HAS TO make it EASIER THAN
EVER BEFORE for you to write better, stronger copy – faster. How
could it not?
As soon as you spend even a little time with this
Workshop-that-comes-to-you, you’ll see ‘hidden’ things in ads
you did not have the ‘x-ray vision’ to notice before....you’ll
be able to write money-grabbing copy at a pace and level you’ve
never experienced before...and you’ll be able to cash in on
opportunities beyond your grasp before!
Do NOT make this mistake of hesitating on THIS opportunity. I
can't stress enough just how your copywriting skills will reach
new heights—quickly! To get your hands on this workshop, and
transform your skills overnight… Click here
right now to write copy like Dan Kennedy
Don't screw around and "think about it". The
time to act is now. Seize the opportunity. Owning skills like
this is like having permission to print money. Just get a product
and a list… and start cashing checks!
Owning this package is going to change your life on the
deepest level imaginable. These are world-class skills here—not
easily attainable, unless you know what you're doing… or are
taught by the best. And that you are—Dan Kennedy's copy has
generated millions in sales.
Dan Kennedy's success has come from making many millionaires,
and he makes them with these skills here—the ability to craft
world-class sales messages.
He doesn't hold anything back.
He just flat-out delivers.
So it's up to you now. Everything is on the table. You can
decide to walk away from this offer, and spend the next
couple decades trying to hone your craft the way Dan had to…
through trial and error.
Or, you can take the shortcut, let Dan take you by the hand
and transform you into a cash-sucking copywriter in just a few
short hours. Don't wait—act now… and seize your opportunity to
achieve what you want.
|
 Pete, I can’t
wait to get my hands on Dan Kennedy’s Advanced Sales Letter
Workshop. I understand that I’ll receive not only
the CDs and manuals from the workshop that cost ten lucky attendees
$12,400 to attend-- but I'll also receive Shawn's very private presentation to the group, and Lorrie's
amazing personal notes from the workshop. I also understand that
the materials come with a full SIX MONTH guarantee and that if I'm
not satisfied for any reason, I can return the materials for a full
refund.
 I understand
that:
How the order process works:
- You will be transferred to a secure server at 1Shoppingcart.com.
- You will be asked to fill out your payment information. If you are ordering within the 50 contiguous United States, we will pay your shipping costs.
- Your payment will be processed by the 1Shoppingcart.com secure server.
- Your order will be Complete!
- You will receive an email confirmation with all details of your order.
100% Total Satisfaction+Plus Guarantee
If the Dan Kennedy Advanced Sales Letter Workshop is not everything I've said it is
and a lot more, we'll refund your tuition in full. No hassle. No hard feelings. |
 Yes, Pete, I want all that the Dan Kennedy’s
Advanced Sales Letter Workshop has to offer, and I'm ready to pay in full! .
Click here to order Dan's Workshop today!
Order online safely and securely. All major credit cards
and online checking are accepted. Your web browser's cookies
must be enabled in order to order.
Problems or questions? Email me directly at pete@dankennedycopyworkshop.com
|
Sincerely,
President
Kennedy-Lillo Associates
P.S. Like I said, you just won't find this
sales letter workshop anywhere—not even on Dan Kennedy's site.
He's not personally selling it anywhere. He let one of his close
confidants sell it… and that's how I got my hands on it.
Your copywriting skills will be transformed from raw rookie,
to seasoned pro… in no time flat! What Dan reveals here could
only come from a guy with over 30 years experience and from a guy
who's made many of his clients millionaires—and some
multi-millionaires!
This is the real deal. Not some amateur trying to pass off as
a seasoned pro. I am so confident your copywriting skills will
skyrocket from this workshop, that I have put the risk on my
shoulders—3 different ways. You aren't happy, for any reason, you
get every penny back—no questions asked.
You're in for a serious treat here. You're on the edge of a
personal transformation—one that will not only change you… but
change the condition of your bank account.
Grab this opportunity. Seize the
day.
Click here right now to write copy like
Dan Kennedy
P.P.S. Maybe you don't "really" understand just how incredible this package is. Just take a look at what the participants had to say:
 |
 |
"Hands Down, The Best Seminar I've Ever Been To!" |
| Lorrie Morgan-Ferrero
Click
Here to Read The Full Story |
This is hands down the best seminar
I've ever been to and I go to a lot of seminars because
I speak and I'm just addicted to them. That's how I get
a lot of business, networking, and this is like amazing.
You're so generous with your time and your knowledge.
Thank you. I want to thank you. Sam, you told people insider
secrets that you're never gonna find out, you know, the
- your target market research - oh, my gosh, the depth
- I thought I did a really good job 'cause I have a journalism
background.
It's like whoa, it's just amazing. I'm a pretty good
copywriter anyway. Everything that I've learned in here
will make every piece of my copy like plus. And I'm gonna
make - I'm gonna be I a whole new tax bracket after this.
I'm telling you, I learned so much. They didn't think
that you could run a four-minute mile until somebody broke
the record. It's like I didn't know that you could actually
write copy that fast until you go oh, now you can. So
I'm excited to crank out some copy. Some of the specific
writing exercises that you were talking about, like five
minutes with a photograph. Write a story - a little mini
story line. I'm so gonna do that, and not starting from
a blank slate, but like using the Oriental Trading Company.
That stuff is just priceless.
Click here to get the full story on the Dan Kennedy Copywriting Workshop
[ Close ] |
|
 |
|
 |
"This
may be the difference between becoming wealthy!" |
|
Ron Wolforth
Click
Here to Read The Full Story |
I’m Ron Wolforth.
What I got from this was several things, but we do a lot
of copywriting before and I’ve had some success,
but the first thing that I got from this is that if you
can increase your sales from 1 percent to 2 percent that
may be the difference between becoming wealthy –
personally wealthy and not – just 1 percent makes
that difference. So the money spent on something like
that is just an investment in your future.
Couple things that I picked up. I got so caught up in
the copy what I learned – first thing I learned,
25 percent is the market. Course, I kinda knew that. Twenty-five
percent was the copy and the 50 percent was the cosmetics;
how it fit, how it works. That I didn’t have before.
The cosmetics were huge. Getting it read, another big
issue for me because what we were about to do with the
biggest piece of our lives was to probably alienate or
tick off 65 percent of the people who are gonna read it,
which is never good. What I learned was the big ah ha
for us was that we had to approach it a different way
and we approached it from a very human aspect of human
nature is that I work really hard, I’ve been doing
all I can, I’m not getting the results I really
want, and it’s not my fault and there’s somebody
now that can help me with an ah ha moment because we’re
about ready to send out to 32,000 people, and before we
were sending out to four, five, 6,000 people and now –
and so then also the ticket item was not $259.00, it’s
$4,000.00. So if you just do the math of 1 percent or
2 percent of 32,000, that’s pretty good.
Click here to get the
full story on the Dan Kennedy Copywriting Workshop
[ Close ] |
|
|
|
 |
"I
should get at least a hundred to one payoff, if not a thousand
to one!" |
|
Stephen Roulac
Click
Here to Read The Full Story |
I’m Stephen
Roulac. In terms of the payoffs from this, I’d say
several. One, really raising the bar of expectations in
terms of all the different elements and pieces and parts
of what a really phenomenal sales letter involves, and
how much extraordinary work is involved to get there,
and I would say probably like most people in the room,
I thought I had some pretty good letters before I came
here.
As I mentioned to my wife yesterday talking to her, great
news, I can really make our letters much better, and the
bad news I have a lot more work to do. And now I know
the path and pieces there and I’d say one of the
payoffs of putting the entire package together in terms
of story, plot line, items, you know, voice, and style
especially really key, integrating emotion, graphics,
and logic in terms of the whole sales letter, particularly
the kinds of things I’m working on, and especially
packaging to get the message to the people you want to
get it to and have it read in terms of the economic logic
of how much one can justify spending on the whole thing
given the potential payoff you have. I’m coming
away with confidence I should get at least a hundred to
one payoff, if not a thousand to one, and I suspect others
in the room are gonna have similar kind of economic results.
Click here to get the
full story on the Dan Kennedy Copywriting Workshop
[ Close ] |
|
|
|
 |
"I
came here because I had to!" |
|
Charley Martin
Click
Here to Read The Full Story |
I’m Dr. Charles
Martin. I came here because I realized that I had to.
I had a message that was important to say, both to patients
and to people I work with, coach, and consult, and I knew
that if I didn’t do a better job of it then I wasn’t
gonna get what I needed to get done done, and it was for
their sake and my own. One of the first things that I
learned right off the bat is the power of the package;
how it’s put together, how it looks, and its influence
on readership. A side bar is I realized I was paying through
the nose for printing that I didn’t have to pay
through the nose for, and actually got a resource for
helping putting together pieces that I know will work.
The next thing I got was the power of promise, and we
promise and how we promise, and the way it relates and
resonates with our readers and the people that listen
to us and how it – how very vital it is. In fact,
we spend a lot of time, obviously, on what research we
needed to do to understand how we would resonate with
our reader/listener.
Click here to get the
full story on the Dan Kennedy Copywriting Workshop
[ Close ] |
|
|
|
 |
"Everything
was just priceless!" |
|
Ron Curuthers
Click
Here to Read The Full Story |
Ron Caruthers from
California, and the seminar to me really was the Ph.D.
in copywriting. ‘Cause I’ve attended copywriting
boot camps before and I really felt like having my stuff
torn apart, actively working on tearing other people’s
stuff apart, it’s just my skills have gone up immeasurably.
Whereas I agonize to create what I created now, I’ve
got two other sales letters I’ll have written before
my plane lands for the layover to get onto the other plane,
and that was the key. The nine points of how to write
copy faster where the key element to everything. Starting
from the blank slate, the writing of the clock, the program
of the subconscious – I mean everything that went
along with that to me was just priceless.
Click here to get the
full story on the Dan Kennedy Copywriting Workshop
[ Close ] |
|
|
|
 |
"You need to work smarter, not harder!" |
|
Jill Wolforth
Click
Here to Read The Full Story |
My name’s Jill
Wolforth. We’re actually from Houston, Texas. For
me, one of the things that we state to our people all
the time – and one of the problems is maybe sometimes
you don’t listen to yourself – is that you
need to work smarter, not harder, and that’s huge.
That’s probably the biggest thing that I’ve
gained from this, is I’m gonna be able to go home
and work smarter, which means faster, more effectively,
more efficiently. Smarter, not harder. That’s absolutely
huge. Also, the concept of working with forgiving economics.
Making sure that the numbers are going to work before
you even take that first step.
Click here to get the
full story on the Dan Kennedy Copywriting Workshop
[ Close ] |
|
|
|
 |
"I’m
doing one of these bam, bam, bam, bam, bam!" |
|
Shawn Casey
Click
Here to Read The Full Story |
This is Shawn Casey.
The most important thing I got out of this and - and Ron
I think hit it right on the head - was just the ability
to - to shorten the curve of blowing out the copy and
getting stuff done especially in a lot of cases for me
in writing short email promos and other things and stuff
where I need quick storylines. As opposed to you know
lengthy eight or 16 or 32 page letters it’s - it’s
that shortcut of you know storylines, specific plotlines,
those kind of things that I can just go and say okay I’m
doing one of these bam, bam, bam, bam, bam. It’s
- it’s out, it’s close enough and - and -
and here we go. I thought a - a couple of other things
that - that particularly struck me was ignoring the facts.
Being a lawyer you know I don’t have quite as much
a handicap as Steven with 47 degrees but I’m closing
in on him. And - and I have constantly have to fight this.
I want to use logic and reasoning which needs to be about
one paragraph out of eight pages and stay with emotion
and - and that comes back to my ignore the facts line
I used the other day which is you know just come back
to what it is the people are actually trying to buy, tell
them that I’m selling them what they want to buy
and then give them what they’re supposed to get
anyway in the package and - and - and worry about that
later. And the other thing that I thought was the neatest
trick in here perhaps in terms of making money may be
the payment thing that you happened to mention the other
day where you know we can - we can have the regular level
at - at 299 for three months and the premium level at
249 for seven months and guys are looking at payment just
like they do with cars and paying you whopping amounts
more money without even thinking about it. **** the most
I’ve take at any seminar probably been at truly
and certainly probably the most I’ve taken since
I went to law school.
Click here to get the
full story on the Dan Kennedy Copywriting Workshop
[ Close ] |
|
|
|
| "I
flew 12 hours to attend this seminar!" |
|
Raja Hiriker
Click
Here to Read The Full Story |
I'm Raja Hiriker.
I knew a little about writing copy before I came here,
but having the stuff taken apart, and ripped and shredded
and then put back together was something I wouldn't have
been able to do by myself or I wouldn't have trusted anyone
to do that for me anyway. Picking up the technical aspects
of it was unbelievable. And also what I've realized, what
Dan was saying, the copy is probably not the most important
thing, it's the story and the strategy and the cosmetics
and everything around it that's important as well. So,
I had seen in Dan's newsletter about this workshop and
there was only two spaces left, so I didn't see the promotion
that went for this and then so I called Dan, or Pete,
and then he told me that send some stuff. Dan had a look
at it and then I told my wife that I'm going to be spending
$12,000.00 to come here. And sure. Like her eyes were
"What?" You know $12,000.00. But then she said
go do it you know because you've got all this stuff so
why not go meet the man and see what he's going to teach
you. So it was then, after that, there was no hesitation
or nothing. It was just like booking the hotel and the
flight and then coming here. So, $15,000.00 altogether
–
Next Speaker: How long is that nasty little flight anyway?
Next Speaker: The total is about 12 hours from London.
So yeah, I'm happy to be here. It's the best money I've
ever spent. And if I didn't spend it you know, I would
have fluffed around. I would have fluffed around really.
I would have gone from seminar to seminar, person to person
really and I came to the person who knows you know everything.
So to me that's been the best.
Click here to get the
full story on the Dan Kennedy Copywriting Workshop
[ Close ] |
|
|
|
| "This
will generate an entirely new business for me!" |
|
Paul Searby
Click
Here to Read The Full Story |
Paul Serby, I’m
the dentist – a dentist here and yeah, I'm the one
that – that came late and – and am leaving
early and I still – I still took 18 pages of notes.
**** ideas I got here. I had the logic and the, you know,
a lot of the reasons why a sales letter that will basically
generate an entire new business for me, but I didn't have
an emotional hook to it or – or basically the emotional
open and close, and just listening to one of the other
guys work on their problem, I'm real good at what I do,
but I should be doing better. To add to the logic I've,
you know, we've gotten all the rest of the work done so
that's – that's a huge – a huge deal for me,
and as an aside I think I've taken more notes and gotten
so many more good ideas at this one, but this one in –
in good business ideas as well as copyrighting here. It's
not – this hasn't just been copyrighting in and
of itself. It's – It's entire, you know, building
entire businesses and using the copyrighting to position
it and then sell it.
Click here to get the
full story on the Dan Kennedy Copywriting Workshop
[ Close ] |
|
|
Click here
right now to write copy like Dan Kennedy
|
